Overview
La Romana Café, an immersive activation at Rolling Loud California 2024, transported visitors on a captivating journey to the Dominican Republic, the birthplace of Backwoods cigars. The activation was meticulously designed to provide a sensory-rich experience, immersing guests in a tapestry of sights, scents, and educational opportunities. This carefully curated environment was crafted to showcase the brand’s heritage, craftsmanship, and the allure of premium cigars.
Approach
Matrix MKTG was tasked with creating a captivating activation for Backwoods at Rolling Loud California 2024. Our team leveraged our expertise in experiential marketing to design and execute La Romana Café, an immersive experience that transported visitors to the Dominican Republic, the birthplace of Backwoods cigars. The activation featured a stunning mural, authentic tobacco bales, and a vintage Land Rover, creating a truly immersive atmosphere.
Results
La Romana Café was a resounding success, earning a platinum MUSE Award in the Experiential & Immersive category in 2024. This prestigious recognition validated the impact and effectiveness of the activation. The immersive experience, combined with the educational component and the opportunity to indulge in Backwoods cigars, made it a standout feature of the artist compound. The activation effectively showcased the brand’s heritage and craftsmanship, leaving a lasting impression on visitors and solidifying Backwoods’ position as a premium cigar brand.
