Overview
Backwoods has become synonymous with hip-hop by being the culture’s leading cigar brand. With its iconic status, Backwoods sought to leverage its high awareness and unlock new growth opportunities by expanding into a new category: lifestyle. And Rolling Loud Miami 2024 was the perfect stage for that next chapter.
Approach
Why settle for a tent when you can build a world? The brand created not one, but two unforgettable festival footprints anchored in Backwoods evolved positioning as an aspirational lifestyle brand: a jetsetter’s sanctuary and an exclusive retail experience that put fans at the heart of the brand. For artists and media, Backwoods built a luxurious “Always True Airlines” hangar and gifting suite
—complete with a private jet—where inside a cigar connoisseur guided guests through the rich rituals of the craft, embodying the brand’s deep-rooted commitment to quality and tradition. Meanwhile, the Woods World brand store debuted as the ultimate fan destination, offering the first-ever chance to buy Backwoods Authentic Apparel.
Always True Airlines Hangar
Woods World Retail Store
