Overview
Matrix MKTG has been a strategic partner to Foot Locker, elevating the brand through innovative and engaging activations. Our team has successfully executed a diverse range of experiences, from new store grand openings to pop-up stores and community outreach programs, solidifying Foot Locker’s position as a cultural touchstone.
Approach
Matrix MKTG’s approach centered on creating immersive experiences that resonate deeply with the target audience. By partnering with renowned brands like Nike, Puma, and New Balance, we have positioned Foot Locker as a central player in cultural moments. To enhance the brand’s digital presence and engage with consumers on multiple platforms, we produced high-quality content, including photo shoots, videos, and social media campaigns.
For Champs and Kids Foot Locker, we organized engaging events, managed giveaways, and driven engagement to increase sales and brand loyalty. Our activations were designed to create a memorable and enjoyable experience for attendees, fostering a sense of community and excitement around the Foot Locker brand.
Results
Our activations were highly successful in driving brand awareness, increasing engagement, and boosting sales. The Foot Locker Atlanta Homecoming Event, Champs Run NYC, and Kids Foot Locker YMCA Court Unveiling are prime examples of our ability to create memorable experiences that resonate with the target audience. These activations helped strengthen Foot Locker’s brand image and solidify its position as a leader in the athletic footwear and apparel industry.
