Atlanta, GA, April 10, 2023 – Matrix MKTG, an Atlanta-based integrated marketing agency, has been crowned a 2023 MUSE Creative Awards Gold Winner for its video production work on Atlanta Birth Center’s fundraising campaign video asset.
Established by the International Awards Associate (IAA) in 2015, the Muse Creative Awards is a prestigious, global competition celebrating those who inspire with captivating concepts, ideas, and designs. This year’s judges, a panel of world-class creatives, included Cutwater Founder/CCO Chuck McBride and IAL Saatchi & Saatchi Creative Director Fizza Shah. Collectively the panel reviewed 6,300 entries from across the globe to honor creative and design professionals in 2023’s first competitive season.
Atlanta Birth Center, which provides childbirth, midwifery, and women’s support group services, tapped Matrix MKTG to develop a campaign asset that can be utilized to increase awareness about the organization among expecting families, while inspiring partnerships with healthcare providers, and garnering financial support from key stakeholders.
In line with their slogan, “Humanizing Ideas that Move the Culture Forward,” the Matrix team’s insightful content not only helped Atlanta Birth Center authentically connect with their target audience and also reach their multi-faceted goals. The agency took a full-service approach to producing the campaign video asset: from pre-production through post-production editing, the Matrix MKTG team managed the entire process in-house.
The work was led by John Hinkson, Matrix MKTG’s Chief Operating Officer. Stephanie Adams, Matrix MKTG’s Head of Client Services was instrumental in creating the partnership with Atlanta Birth Center and the overall success of the project.
“As a non-profit organization that works tirelessly 24/7 to deliver high quality perinatal care with significant impact influencing the way our children are literally brought into the world, we were beyond grateful to work with Matrix MKTG. Their skilled and uplifting team captured the vision and voice of our day-to-day work in a format that could be shared with the community for a continued ripple effect of ongoing change for good.” – Anjli A. Hinman, CNM, MPH, FNP, Co-Founder and Midwife Director of Atlanta Birth Center.
“We are so thankful for the opportunity to participate in Muse Creative Awards, and being recognized as a Gold Winner by your peers is a phenomenal yet humbling experience. This award allows us to be recognized as a fully integrated marketing agency that produces quality, award-winning purpose driven content in addition to being agency rooted in experiential activation.” – Ryan J Walker, CEO of Matrix MKTG.
Go to MUSE Award Winner page to watch the full video that brought home the gold for the Atlanta Birth Center and Matrix MKTG.
About Matrix MKTG
Founded in 2020, Matrix MKTG is a full-service marketing agency specializing in Experiential Activation, Cultural Relevance, Brand Strategy, Influencer Integration, Authentic Multi-Cultural Marketing, and Brand Amplification. We are a collection of innovators, curators, executors, and cultural historians who cultivate and craft meaningful relationships between artists, brands, and consumers. We focus on moving the culture forward by humanizing ideas and making them tangible for people to enjoy.
Learn more about us at www.matrixmktg.com or contact John Hinkson at [email protected].
